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Digital Marketing & Web 2.0


19.11.2009 @ 13:00 A Auditorium Leiritie 1 Vantaa

Organisers: John Greene & Pia Hellman


Digital Marketing & Web 2.0 covered the experience of those on the forefront of the digital revolution and what lessons this changing environment had for marketing professionals.



A big 'Thank You' to Tommi and Antti from Mediaedge, Stephen from Muxlim, Eetu from ENCA and Kristoffer from Scred for really great presentations. Passion is always the key ingredient of a good presenter and they proved that they have it in large quantities. Thanks also to our audience. We will update with videos and slides shortly

Guest Speakers

Kristoffer Lawson, Head of Product @ Scred
Kristoffer is the co-founder of Scred and head of product. He is also the founder of Finland's largest digital art festival, The Alternative Party, which has been running for 11 years and grown from very humble beginnings to one of the most recognised tech events in Finland, with guests arriving from all around the globe. It has also been an influential force in promoting the demoscene and revitalising it. Kristoffer started programming when he was 7 and almost immediately decided he was to become a billionaire by running a technology company. "I am still on my way."


Scred is a Finnish company building tools and services to help friends, groups and communities manage their money, wherever they are.

Pools are for simple tracking and balancing amongst friends, while MiniCorps allow you to track income and expenses, as well as actually sell items and receive money. 

Pools


MiniCorps

Muxlim confirmed

Stephen Lee COO of Muxlim
Stephen has co-founded and led several social media, mobile software and consulting companies. With a degree in Mechanical engineering and MBA from the Helsinki School of Economics, Steve brings to Muxlim 20+ years of experience from companies including Bosch, General Motors, and WapIt.


Muxlim is the worlds largest Muslim lifestyle media company. Muxlim's vision is to connect the world's Muslim communities to each other, and to the wider world, through shared online experiences. Tens of million of users visit the Muxlim Network every year to enhance their Muslim lifestyle and enjoy content including music, entertainment, fashion, food, sport, science, news, culture and more.

Muxlim.com is the company's flagship social media service combining interactive video, audio, blogs, polls and images. Muxlim is focused on the Muslim lifestyle as part of a diverse, all-inclusive world which recognizes and welcomes people of all faiths and backgrounds who want to share, learn and have fun

Eetu Hyppönen Co. Founder ENCA


Eetu is The Serial Creative Director, best known for inventing the euro coin business while working with brands such as Tintin, James Dean and Banque centrale du Luxembourg. Now the highly talented 23-year old is working as a Creative Director at the leading Finnish PHP company Brain Alliance (a part of stock listed Soprano Plc.) and euro coin community ENCA, he's the inventor of Personal CRM and he is also involved with several other start-up companies. Eetu is passionate about creating new things. 


 

ENCA is a social network where you can easily manage collection and swap euro coins with others in your own language.


Find out more by visiting their site: www.enca.fi


Tommi Holmgren, Director Digital Business, MEC Finland Oy
Tommi Holmgren is an online business professional currently working in Finland’s most international media agency Mediaedge:cia as a Director, digital business. Tommi’s is working daily with global marketers, which gives an unique outlook on the latest possibilities of online marketing with tight focus on delivering measurable results. Before joining Mediaedge:cia Tommi has been working in Amadeus and Trainers’ House/Satama with online business consulting and in Flander where he was responsible for mobile consulting and quality assurance sales across Europe.


Mediaedge:cia Proposition

We are the first active engagement agency

Increasingly fragmented audiences, multiple media channels, technological advances and consumer empowerment present daunting challenges to advertisers and marketers as they strive to balance cost-effectiveness with accurate targeting. We have developed Active Engagement to help clients meet these challenges.